Good Nut of the Day: Target Protesters

Todays Good Nut of the Day award goes to the group of protestors in Minnesota who are holding Target accountable for its donations to a political group backing candidate Tom Emmer (R).  The $150,000 donation was made to MN Forward which has been supporting Emmer.  Emmer has publicly come out as a strong opponent of gay marriage as well as taking a tough stance on immigration issues.

A Facebook page supporting a boycott of Target has already gathered 54,000 fans.  Target’s donation comes on the heals of a recent Supreme Court decision that allows  companies to make political donations.  Target has apologized and said they will re-examine their donation policies. 

What is the lesson here, perhaps companies should keep business and politics separate if they do not want to alienate large segments of their customer base.  With all of the campaign finance issues that arise when business interests appear to try to curry favor through donations maybe the smartest companies will decide to focus on their customers instead of politics.

So to those concerned citizens who organized, spoke up and held one of our large corporations accountable for their actions, a good nut to you.